Amelia Knight brands achieve Leaping Bunny accreditation

Amelia Knight's direct-to-consumer brands Scientia Beauty and Tiffy & Tallulah have achieved official certification as cruelty-free, under the respected Leaping Bunny programme.

One of the most respected and recognised standards in the world of skincare and cosmetics, the Leaping Bunny programme is the global gold standard for cruelty free cosmetics and personal care products. It is the only cruelty free license that requires a supplier monitoring system to be implemented by the brand, supply chain checking for animal testing right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance. The Leaping Bunny is the best assurance a consumer can get that a brand is doing everything it can to be cruelty free, so Amelia Knight is incredibly proud to have achieved this certification for two of the brands in our own-brand division, Scientia and Tiffy & Tallulah.

Available to consumers through www.scientiabeauty.com, Scientia offers radiance-boosting skincare with transparency, whilst Tiffy & Tallulah creates moments to treasure through matching mother and daughter beauty accessories and skincare, for mummy and mini. Available exclusively at www.tiffyandtallulah.com.