Brand Trading Manager

Knutsford

An exciting opportunity has arisen for a Trading Manager to join a leading beauty business. Established more than 20 years ago, this company is a market-leading manufacturer of cosmetics and beauty solutions worldwide. This role sits within the own-brand division working across a portfolio of brands. They are a small, close-knit, and busy team passionate about brand-building. We are looking for someone with passion, energy and enthusiasm to support in driving the success of our brands.

As the Brand Trading Manager, across a portfolio of 3 brands on Shopify platform, you will be responsible for the implementation and monitoring of the day-to-day trading activity on the 3 branded sites.

This involves executing the marketing plan across the brand's websites ensuring all promotional activity goes live correctly and according to plan. This role will monitor the ongoing performance of online promotions making any recommendations for change and feeding this back to team members and managers as appropriate.

You will demonstrate an awareness of the different requirements through the understanding of analytics and performance information. You will use this awareness to make changes to each D2C strategy which will maximise conversion for customers in each market.

The ideal candidate will have experience within FMCG and have worked for a brand with strong DTC presence. You recognise the importance of having a strong knowledge of recent trends, active ingredients, and potential growth opportunities for the future.

Main Duties include, but not limited to:
• Work with team on the Implementation and execution of the brand 360 marketing and trade plan across all websites
• Management of D2C website – updating banners, creating new list pages, generating promotional codes, and editing content.
• Work with the Head of Commercial on the maintenance and tracking of all brand spend and ensure budgets are adhered to
• Logging and tracking of all brand PO’s and invoices in SAGE
• Run weekly and monthly reporting on brand D2C performance
• Conduct data analysis on sales performance and make informed amendments to brand trading strategy
• Monitor the web analytics to measure performance of website activity and make recommendations to change.
• Work with the UX team to identify areas of improvement across the websites – A/B testing, customer flows, heat mapping, etc.
• Work closely with digital marketing to delivery effective content changes and promotions across all websites.
• Work closely with the Supply Chain Manager to maintain stock and dispatch forecasting
• Conduct ad-hoc research on competitors in the different markets and the trading conditions and circulate this information to the wider team.

Get in touch if you are interested, please contact Lynn Salmon
lynn@ameliaknight.com